PRESS RELEASES AND SOCIAL MEDIA IN CORPORATE CRISIS COMMUNICATION: : A COMPARATIVE CASE STUDY OF NORDEA AND SAMSUNG
This research looks at how corporates manage crisis communication using press releases and social media channels. It aims to find out how the case corporations Nordea and Samsung executed their crisis communication during the years 2016 and 2017.The dissertation draws upon literature on organizatio...
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| Format: | Others |
| Language: | English |
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Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-58765 |