Ett företags internationaliseringsprocess : - i ett land kulturellt skilt från dess hemmamarknad
Abstract Purpose: The purpose of the study is to describe the internationalization process of one firm when in a country culturally diverse from the firm’s original market. Methodology/approach: The study is a single case study which examines one firm’s internationalization process when entering the...
| Main Authors: | , , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Örebro universitet, Handelshögskolan vid Örebro universitet
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-4894 |