Varumärkesuppbyggnad och Marknadskommunikation i Svenska Fotbollsklubbar : En fallstudie på BK Forward & KIF Örebro
Background European football has during the past decades seen a fast development towards a more professionalized and commercialized climate. This had led to the fact that a lot of clubs are run like any other company, and the focus on marketing and market shares has increased. T...
| Main Authors: | , , |
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| Format: | Others |
| Language: | Swedish |
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Örebro universitet, Handelshögskolan vid Örebro Universitet
2013
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-29371 |