Summary: | Overall aim of this master’s thesis is to describe and identify perceived barriers in Swedish businesses within solar energy field and analyze, based on four theoretical viewpoints, how these barriers can be handled. In other words how can the barriers be overcome or eliminated to better succeed in the commercialization process? The method applied is qualitative in which data has been collected through phone interviews originated from seven Cleantech businesses which operate within solar energy. Furthermore this thesis has a descriptive- and an explorative purpose. Empirical findings have showed that barriers depend upon the company itself, but also the community, academic- and governmental institutions. Some businesses do not have an international point of view, instead they have costs aspects in mind. Priorities seem to be a crucial factor when it comes to commercialization. The Swedish government does not contribute enough support to solar energy sector. There is lack of combination in commercialization and technical aspects within the educational system.
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