Musikens betydelse i TV-reklam : En analys av jingel, bekant och obekant musik
This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and unfamiliar song. 100 high...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Örebro universitet, Akademin för humaniora, utbildning och samhällsvetenskap
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-14223 |