Foreign market entry strategies in developed and emerging economies : A case study of how the entry strategies of Norwegian oil service firms are affected by the differing institutional contexts of Australia and Brazil
When firms expand to foreign markets, their entry strategies unfold. Traditionally, research on entry strategies has focused exclusively on firm- and industry-specific factors and largely ignored the context constituted by the institutions of the host country. The institutional context determines th...
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| Format: | Others |
| Language: | English |
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Norges teknisk-naturvitenskapelige universitet, Institutt for industriell økonomi og teknologiledelse
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-25422 |