Initiation of Business Relationships : A Study of Initiation Practices in Entrepreneurial Start-ups and Consulting Companies in Norway
The purpose of this thesis was to find out how an entrepreneurial start‐up company should go forth to initiate successful new relationships with customers. Surprisingly few researchers have focused on initiation alone as a phenomenon, even though it is essential for creating prosperou...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Norges teknisk-naturvitenskapelige universitet, Institutt for industriell økonomi og teknologiledelse
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-21089 |