Storytelling as a marketing, leadership and communication tool. : A discussion and analysis of the need for stories in today´s organization.

Storytelling as a marketing, leadership and communication tool. : A discussion and analysis of the need for stories in today´s organization.

Bibliographic Details
Main Authors:	Danso Faal, Awa, Larsson, Sandra
Format:	Others
Language:	English
Published:	Mittuniversitetet, Institutionen för samhällsvetenskap 2008
Subjects:	Business studies Företagsekonomi
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-9492

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