Storytelling as a marketing, leadership and communication tool. : A discussion and analysis of the need for stories in today´s organization.

Storytelling as a marketing, leadership and communication tool. : A discussion and analysis of the need for stories in today´s organization.

Bibliographic Details
Main Authors: Danso Faal, Awa, Larsson, Sandra
Format: Others
Language:English
Published: Mittuniversitetet, Institutionen för samhällsvetenskap 2008
Subjects:
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-9492
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spelling ndltd-UPSALLA1-oai-DiVA.org-miun-94922013-01-08T13:22:21ZStorytelling as a marketing, leadership and communication tool. : A discussion and analysis of the need for stories in today´s organization.engDanso Faal, AwaLarsson, SandraMittuniversitetet, Institutionen för samhällsvetenskapMittuniversitetet, Institutionen för samhällsvetenskap2008Business studiesFöretagsekonomiStudent thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-9492application/pdfinfo:eu-repo/semantics/openAccess
collection NDLTD
language English
format Others
sources NDLTD
topic Business studies
Företagsekonomi
spellingShingle Business studies
Företagsekonomi
Danso Faal, Awa
Larsson, Sandra
Storytelling as a marketing, leadership and communication tool. : A discussion and analysis of the need for stories in today´s organization.
author Danso Faal, Awa
Larsson, Sandra
author_facet Danso Faal, Awa
Larsson, Sandra
author_sort Danso Faal, Awa
title Storytelling as a marketing, leadership and communication tool. : A discussion and analysis of the need for stories in today´s organization.
title_short Storytelling as a marketing, leadership and communication tool. : A discussion and analysis of the need for stories in today´s organization.
title_full Storytelling as a marketing, leadership and communication tool. : A discussion and analysis of the need for stories in today´s organization.
title_fullStr Storytelling as a marketing, leadership and communication tool. : A discussion and analysis of the need for stories in today´s organization.
title_full_unstemmed Storytelling as a marketing, leadership and communication tool. : A discussion and analysis of the need for stories in today´s organization.
title_sort storytelling as a marketing, leadership and communication tool. : a discussion and analysis of the need for stories in today´s organization.
publisher Mittuniversitetet, Institutionen för samhällsvetenskap
publishDate 2008
url http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-9492
work_keys_str_mv AT dansofaalawa storytellingasamarketingleadershipandcommunicationtooladiscussionandanalysisoftheneedforstoriesintodaysorganization
AT larssonsandra storytellingasamarketingleadershipandcommunicationtooladiscussionandanalysisoftheneedforstoriesintodaysorganization
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