A mobile bank application loyalty model : The young bank customer perspective
This thesis investigates young bank customer (YBC) perceptions of loyalty in the context of mobile bank applications (MBAs), including loyalty antecedents and the consequences of loyalty. A first study investigates the relationships between cognitive, affective, and conative antecedents, on one hand...
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| Format: | Others |
| Language: | English |
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Mittuniversitetet, Institutionen för ekonomi, geografi, juridik och turism
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-38210 http://nbn-resolving.de/urn:isbn:978-91-88947-33-8 |