Summary: | In the fall of 2017 women all over the world were united in a joint call on social media in the fight against sexual harassment. #metoo broke the silence about how women are being sexually harassed and undermined at home and in the workplace. The purpose of this study is to analyze and compare the stories published by women in the so-called #metoo-petitions on sexual harassment and undermining in the workplace. The study is limited to only examining the service- and the technology industry. Previous research shows the unequal working conditions and the vulnerability that women face daily in the service industry. In the technology industry, the hierarchies and stereotypes used to undermine women are brought to light. Based on a qualitative comparative text analysis, we have analyzed and compared these stories based on gender power theories and gender perspectives. The results show how women in the service industry are primarily exposed to sexual harassment while women in the technology industry are also subject to undermining in shape of vertical gender segregation and methods of exclusion. Common to both service- and the technology industry, based on our material, is that the women feel the lack of support from management when they report incidents of offensive treatments. === <p>2018-09-02.</p>
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