Internationalization of IKEA in the Japanese and Chinese markets.

Internationalization of IKEA in the Japanese and Chinese markets.

Date: June 4, 2008 Level: Master Thesis EFO705, 10 points (15 credits) Authors: Wannapa Chaletanone (05-11-1982, Thailand) Wanee Cheancharadpong (03-09-1983, Thailand) Title: Internationalization of IKEA in the Japanese and Chinese markets Supervisor: Leif Linnskog Problems: Why did IKEA internation...

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Bibliographic Details
Main Authors: Cheancharadpong, Wanee, Chaletanone, Wannapa
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2008
Subjects:
Internationalization
IKEA
retailer internationalization
influencing factors
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-855

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-855

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