Cosmetic market in Vietnam

Cosmetic market in Vietnam

Introduction: Among the Asia Pacific markets, Vietnam is the fastest growing market. However, despite the high growth, the competition in Vietnam is stiff as the main competitor as Unilever, L’Oreal, Johnson & Johnson and P&G occupy the market. Therefore, cosmetic company need effect...

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Bibliographic Details
Main Authors: Nguyen Huu, Mai, Sirikhoon, Serene
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2008
Subjects:
Cosmetic
skin care
cosmetic marketing in Vietnam
environmental factor
consumer behavior
marketing mix
marketing plan
Business and economics
Ekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-802

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