Service quality of Thai travel agency, Thailand Resor AB, in Sweden
The customers perceived all 5 SERVQUAL dimensions; tangibles, reliability, assurance, responstiveness, and empathy, pertaining service quality performance at low level when compared with their expectation. Thailand Resor AB should fulfill these 5 gaps and pay attention at assurance dimension concern...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-7819 |