The impact of brand on Thai female consumer in purchase decision of foreign makeup product

The impact of brand on Thai female consumer in purchase decision of foreign makeup product

Date: 2009-06-02 Program: International Marketing Authors: Anantaya Ponbamrungwong & Sirada Chandsawang Title: The impact of brand on Thai female consumer in purchase decision of foreign makeup product Research Question: Does brand equity affect Thai female consumer in foreign makeup product...

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Bibliographic Details
Main Authors: Ponbamrungwong, Anantaya, Chandsawang, Sirada
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2009
Subjects:
Cosmetic
Makeup products
Brand equity
Purchase decision
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6842

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