Brand activism, does it work? : A quantitative study on how advertising that contains elements of social activism affects consumer-based brand equity and how it in turn affects consumer purchasing engagement
Date: 3 June Level: Master Thesis in Business Administration, 15 credits Institution: School of Business, Society and Engineering, Mälardalen University Authors: Paul Kato (95/03/11) and Henrik Aronsson (95/10/29) Title: Brand Activism, does it work? Tutor: Edward Gillmore Keywords: Brand activism,...
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| Format: | Others |
| Language: | English |
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Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54508 |