Cultural differences within user experience and user interface : A qualitative study on how individualistic and collectivistic cultural differences affect users' attitudes towards food ordering applications

The study's purpose is to present additional information about how individualistic and collectivistic cultural differences might affect the customer's attitude towards UX and UI on online food ordering applications. The authors found that individuals' cultural background can in some c...

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Bibliographic Details
Main Authors:	Batistier, Louise, Holmlund, Felicia
Format:	Others
Language:	English
Published:	Mälardalens högskola, Akademin för ekonomi, samhälle och teknik 2021
Subjects:	Attitude Cultural differences Online food ordering applications User experience User interface Economics and Business Ekonomi och näringsliv
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54486

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spelling	ndltd-UPSALLA1-oai-DiVA.org-mdh-544862021-06-13T05:19:54ZCultural differences within user experience and user interface : A qualitative study on how individualistic and collectivistic cultural differences affect users' attitudes towards food ordering applicationsengBatistier, LouiseHolmlund, FeliciaMälardalens högskola, Akademin för ekonomi, samhälle och teknikMälardalens högskola, Akademin för ekonomi, samhälle och teknik2021AttitudeCultural differencesOnline food ordering applicationsUser experienceUser interfaceEconomics and BusinessEkonomi och näringslivThe study's purpose is to present additional information about how individualistic and collectivistic cultural differences might affect the customer's attitude towards UX and UI on online food ordering applications. The authors found that individuals' cultural background can in some cases have an impact on their attitude towards UX and UI on food ordering applications. The study's conclusion covered the themes; simplicity, information, experience and aesthetic. As a result, the study could be interpreted as potential guidelines to improve companies' applications and potentially attract a wider target group. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54486application/pdfinfo:eu-repo/semantics/openAccess
collection	NDLTD
language	English
format	Others
sources	NDLTD
topic	Attitude Cultural differences Online food ordering applications User experience User interface Economics and Business Ekonomi och näringsliv
spellingShingle	Attitude Cultural differences Online food ordering applications User experience User interface Economics and Business Ekonomi och näringsliv Batistier, Louise Holmlund, Felicia Cultural differences within user experience and user interface : A qualitative study on how individualistic and collectivistic cultural differences affect users' attitudes towards food ordering applications
description	The study's purpose is to present additional information about how individualistic and collectivistic cultural differences might affect the customer's attitude towards UX and UI on online food ordering applications. The authors found that individuals' cultural background can in some cases have an impact on their attitude towards UX and UI on food ordering applications. The study's conclusion covered the themes; simplicity, information, experience and aesthetic. As a result, the study could be interpreted as potential guidelines to improve companies' applications and potentially attract a wider target group.
author	Batistier, Louise Holmlund, Felicia
author_facet	Batistier, Louise Holmlund, Felicia
author_sort	Batistier, Louise
title	Cultural differences within user experience and user interface : A qualitative study on how individualistic and collectivistic cultural differences affect users' attitudes towards food ordering applications
title_short	Cultural differences within user experience and user interface : A qualitative study on how individualistic and collectivistic cultural differences affect users' attitudes towards food ordering applications
title_full	Cultural differences within user experience and user interface : A qualitative study on how individualistic and collectivistic cultural differences affect users' attitudes towards food ordering applications
title_fullStr	Cultural differences within user experience and user interface : A qualitative study on how individualistic and collectivistic cultural differences affect users' attitudes towards food ordering applications
title_full_unstemmed	Cultural differences within user experience and user interface : A qualitative study on how individualistic and collectivistic cultural differences affect users' attitudes towards food ordering applications
title_sort	cultural differences within user experience and user interface : a qualitative study on how individualistic and collectivistic cultural differences affect users' attitudes towards food ordering applications
publisher	Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
publishDate	2021
url	http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54486
work_keys_str_mv	AT batistierlouise culturaldifferenceswithinuserexperienceanduserinterfaceaqualitativestudyonhowindividualisticandcollectivisticculturaldifferencesaffectusersattitudestowardsfoodorderingapplications AT holmlundfelicia culturaldifferenceswithinuserexperienceanduserinterfaceaqualitativestudyonhowindividualisticandcollectivisticculturaldifferencesaffectusersattitudestowardsfoodorderingapplications
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Cultural differences within user experience and user interface : A qualitative study on how individualistic and collectivistic cultural differences affect users' attitudes towards food ordering applications

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