An exploratory study: The role of trust and perception through influencer marketing and artificial intelligence on millennials and generation Z’s purchase intent in the online retail context
ABSTRACT Date: 02.06.2021 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Märlardalen University Title: An exploratory study: The role of trust and perception through influencer marketing and artificial intelligence on millennial...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
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Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54391 |