Factors that make non buyers hesitant to buy groceries online

Factors that make non buyers hesitant to buy groceries online

What are the factors that make non buyers hesitant to buy groceries online? The purpose of this study is to examine why non buyers hesitate to buy groceries online. Different factors are linked to two theoretical frameworks, namely Theory of planned behavior (TPB) and Technology acceptance model (TA...

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Bibliographic Details
Main Authors: Korea, Sargon, Le, Julia, Onursal, Rubar
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för ekonomi, samhälle och teknik 2021
Subjects:
Non buyers
Online grocery
Theory of planned behavior
Technology acceptance model
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54363

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