Grön Köpintention under en Kris : En kvantitativ undersökning om konsumenter bosatta i Sverige under pågående Covid-19 kris

Grön Köpintention under en Kris : En kvantitativ undersökning om konsumenter bosatta i Sverige under pågående Covid-19 kris

Frågeställning: I vilken utsträckning finns det samband mellan konsumenter bosatta i Sverige och deras Gröna Köpintention under en pågående kris? Syfte: Syftet med studien är att undersöka konsumenter bosatta i Sverige och deras Gröna Köpintention gentemot livsmedel under en pågående kris. Detta för...

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Bibliographic Details
Main Authors:	Facca, Jessica, Persson, Linn, Rosendahl, Madeleine
Format:	Others
Language:	Swedish
Published:	Mälardalens högskola, Akademin för ekonomi, samhälle och teknik 2021
Subjects:	Crisis Green purchase intention Theory of reasoned action Theory of planned behavior sociodemography Kris Grön Köpintention Sociodemografi Business Administration Företagsekonomi
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-53076

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