Differences in Perceived Attributes of an Innovation between Group of Users and Non Users : A Case Study of Bualuang ibanking (Thailand)
The respondents can be classified into 3 groups as follows, users 47%, non users 37%, non awareness customers 16%. We found that the group of users perceived more positive toward Bualuang ibanking than the group of non users in four aspects, relatively advantage, complexity, compability and observab...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-4312 |