Euros and sense: A case study into the promotion of electricity conservation in the Netherlands
Problem: What type of messages can be used to make ‘saving the environment’ more appealing to individuals, in order to encourage them to act environmentally friendly? Purpose: Our focus is the challenge of convincing consumers to save electricity in the Netherlands. Using two different types of mess...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-4286 |