EXPLORING DIGITALIZATION AND VALUE CO-CREATION IN THE FOOD INDUSTRY : Study on challenges and opportunities for digitalization and the impact on the customer offering

• Main Authors: Medina, Camila, Miljanovic, Monika
• Format: Others
• Language: English
• Published: Mälardalens högskola, Akademin för ekonomi, samhälle och teknik 2017
• Subjects: Digitalization; value co-creation; digitalization capabilities; value co- creation mechanisms; business models; food industry; processed meat; bakery; factory; discrete manufacturing; automation.; Engineering and Technology; Teknik och teknologier
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-36032

The purpose of this study is to identify the challenges and opportunities for digitalization within the food industry, and give suggestions on how to co-create value through digitalization.  This qualitative study is based on data collected from scientific articles, reports and books about digitalization and value co-creation in the food industry. The primary data collection was carried out by twelve semi-structured interviews and a complementary food industry study with eleven respondents. The collected data was handled in thematic analysis and inspired by coding.  The study’s main conclusion was the discovering of a new value co- creation mechanism defined as relationship and learning.