Glastaket; skinande, krackelerat eller krossat? : En diskursanalys om medias porträttering av Anna Kindberg Batra, Ebba Busch Thor och Annie Lööf

• Main Author: Einerfors, Per
• Format: Others
• Language: Swedish
• Published: Mälardalens högskola, Akademin för ekonomi, samhälle och teknik 2015
• Subjects: Swedish politics; Political leadership; Gender equality; Gender roles; Maternity; Discourse analysis
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-28384

Abstract Is there a special discourse surrounding female politicians in Sweden? And if so, what is the current climate for female political leaders? The purpose of this article is to examine the portrayal in the public media of Anna Kinberg Batra, Ebba Busch Thor and Annie Lööf. The common denominator is that they are all heads of a political party, Anna Kinberg Batra being the chairwoman of the Moderate Party, Ebba Busch Thor being the chairwoman of the Christian Democratic Party and Annie Lööf chairwoman of the Central Liberal Party. The article includes mainly printed news from the midst of 2014 to may 2015. The chosen and applied method for this article is a discourse analysis. The article portrays the fact that female political party leaders in Sweden face a different situation than their male counterparts. Media knowingly or unknowingly chooses to focus on many attributes regarding the female politicians that are not in any way relevant for their profession such as outfits, nails and daycare, to name a few. This article has resulted in the conclusion that inequalities regarding a fair portrayal in media between the two sexes, still persist and that women active in political societies still have different expectations to live up to than their male counterparts.