Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied...

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Bibliographic Details
Main Authors: Malmberg, David, Bouzo, Kenan, Al-aqel, Mohammed
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för ekonomi, samhälle och teknik 2014
Subjects:
Internal Marketing
Internal Marketing Mix
Human Resource
Service Organization
Internal Customers
Internal Service
Service marketing
Front-line employees
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25338

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25338

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