Analysing the Communication Gap in a Business-to-Business Setting : A Qualitative Study of Alpha Inc. Sweden and its After Sales Service

Analysing the Communication Gap in a Business-to-Business Setting : A Qualitative Study of Alpha Inc. Sweden and its After Sales Service

Bibliographic Details
Main Authors: Müller, Sabine, Safarova, Veronika, Villavicencio, Michelle
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för ekonomi, samhälle och teknik 2014
Subjects:
B2B
Communication Gap
Gap Model
Internal Branding
IMC
Services
Service Encounter
Service Marketing Triangle
Service Quality
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25335

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25335

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