CORPORATE SOCIAL RESPONSIBILITY  COMMUNICATION from a NETWORK PERSPECTIVE : A Case Study of Peab AB

CORPORATE SOCIAL RESPONSIBILITY  COMMUNICATION from a NETWORK PERSPECTIVE : A Case Study of Peab AB

Problem Description: Since there are recognized similarities in the construction industry between relationship building and strategic CSR engaging thus managing and communicating CSR should be evaluated from the industrial network perspective. Close interaction between stakeholders and implemented s...

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Bibliographic Details
Main Authors: Chuikina, Viktoriya, Ekberg-Tamminen, Sari
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2012
Subjects:
Corporate Social Responsibility (CSR)
strategic CSR
CSR communication
construction industry
sustainability
sustainable construction
industrial marketing
network perspective
Peab AB
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-15073

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