Cultural influences on the social network marketing effectiveness : A case Study in Thailand

Cultural influences on the social network marketing effectiveness : A case Study in Thailand

UNIVERSITY Mälardalen University (Mälardalens högskola) School of Sustainable Development of Society and Technology COURSE Master Thesis in Business Studies with Specialization in International Marketing COURSE CODE EFO705 TITLE Cultural influences on the social network marketing effectiveness: A ca...

Full description

Bibliographic Details
Main Authors: Poo-Im, Phanugorn, Savaikiat, Sangkan
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2012
Subjects:
Social networks
Social network marketing
Social media
Collectivism
Individualism
Hofstede
Culture
Thailand
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-14999

Similar Items

Similar Items