How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand

How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand

Bibliographic Details
Main Authors:	Pahome, Thanadon, Amorntatkul, Narat
Format:	Others
Language:	English
Published:	Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2010
Subjects:	Service Hotel Restaurant Five-senses Sensory marketing* Success and failure in service Marketing activities Perception Learning Atti- tude*
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12634

Similar Items

Customers' perception of restaurant service quality : evidence from Malaysia / Voon Boo Ho ... [et al.]
by: Voon, Boo Ho, et al.
Published: (2009)

Strategic planning of hotel and restaurant business development
by: Валентина Николаевна Столярчук
Published: (2014-12-01)

The Concept of Sensory Marketing
by: RIVIERE, Joseph, et al.
Published: (2008)

Hotel restaurant food delivery app: customer intention / Rashid Salleh... [et al.]
by: Salleh, Rashid, et al.
Published: (2020)

How do sensory cues and trust affect the customer experience? : A study on the relationships between sensory cues, trust and experience in the Swedish nightclub industry
by: Helmefalk, Miralem (published under the name Miralem Hasanovic)
Published: (2013)

Customer Loyalty Management in Hotel and Restaurant Establishments in the Face of New Challenges
by: Zhehus Olena V., et al.
Published: (2020-09-01)

Methodological aspects of hotel and restaurant product quality assessment
by: Валентина Миколаївна Столярчук
Published: (2014-06-01)

Brand personality dimensions and their effects on customer satisfaction in Kuala Lumpur hotels / Zurinawati Mohi ...[et al.]
by: Mohi, Zurinawati, et al.
Published: (2014)

7Ps theory of service marketing innovation: a survival strategy for hotel sector post Covid-19 in China / Yang Peng and Watsida Boonyanmethaporn
by: Peng, Yang, et al.
Published: (2021)

The relationship between restaurant atmospheric and customer satisfaction: Malaysian restaurants contexts / Nurul Fathiah Sufiah Mohd Najhan ... [et al.]
by: Mohd Najhan, Nurul Fathiah Sufiah, et al.
Published: (2022)

The hotel X-Belitung marketing strategy evaluation in the Covid-19/ Mustika Permatasari, Mega Aldora and Alditya Detmuliati
by: Permatasari, Mustika, et al.
Published: (2021)

Hotel Brand of Origin: Do Guests Perceive Service Differences? / Dwi Suhartanto
by: Suhartanto, Dwi
Published: (2011)

Towards developing a service delivery improvement model for the Malaysian Hotel sector / Johanudin Lahap, G. Barry O'Mahony and Jim Sillitoe
by: Lahap, Johanudin, et al.
Published: (2011)

Customer segmentation approaches and hotel occupancy performance: A case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad... [et al.]
by: Ahmad, Noor Azmi, et al.
Published: (2011)

Factors limiting immigrants to the secondary labour market in Sweden. A case study of the hotel and restaurant sector in Malmö
by: Elijah, Ubong Etim
Published: (2010)

Restaurant Quality and Customer Satisfaction
by: Bader M.A. Almohaimmeed
Published: (2017-09-01)

Hotel website dimension: Analyzing customers' preferences / Azdel Abdul Aziz... [et al.]
by: Abdul Aziz, Azdel, et al.
Published: (2011)

THE PREVENTION, ERADICATION, MISUSE, AND ILLICIT NAR-COTICS CIRCULATION SOCIALIZATION PROGRAM FOR STU-DENTS IN BANDUNG CITY (SOSIALISASI PROGRAM PENCEGAHAN, PEMBERANTAS, PENYALAHGUNAAN, DAN PEREDARAN GELAP NARKOTIKA BAGI PELAJAR DI KOTA BANDUNG)
by: arkita Vierza Bella, et al.
Published: (2018-02-01)

Restaurant market in Kazakhstan: a portrait in comparison with the US market
by: Farida Yerdavletova, et al.
Published: (2014-09-01)

Restaurant color's as stimuli to enhance pleasure feeling and its effect on diners' behavioral intentions in the family chain restaurants / Mohhidin Othman and Bahar Goodarzirad
by: Othman, Mohhidin, et al.
Published: (2013)

IDIVERSIFICATION APPROACH TO CUSTOMER-ORIENTED MANAGEMENT OF HOTEL AND RESTAURANT BUSINESSES
by: L. Bovsh, et al.
Published: (2020-11-01)

Non-Technological Food Service Innovation Models: Towards Building Value Creation in Restaurants within Hotels in Nairobi County, Kenya
by: Sarah Wambui Kamau, et al.
Published: (2020-11-01)

Hotel website quality influence on customer purchase intention / Muhammad Syazani Ghazali ... [et al.]
by: Ghazali, Muhammad Syazani, et al.
Published: (2021)

Influence of quick-service restaurant's service quality towards customer online review / Nadiah Sarah Norazha ... [et al.]
by: Norazha, Nadiah Sarah, et al.
Published: (2022)

FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS
by: V. Kolobkova, et al.
Published: (2019-02-01)

FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS
by: V. Kolobkova, et al.
Published: (2017-04-01)

Romantic travellers' cognitive dissonance and willingness to revisit Asian hotels
by: Herjanto, H, et al.
Published: (2014)

The issues and challenges faced by Malay cuisine in the foreign market / Rahman Abdullah ... [et al.]
by: Abdullah, Rahman, et al.
Published: (2021)

What makes customer satisfied? investigating the role of restaurant attributes at Malay food restaurants/ Muhammad 'Arif Aizat Bashir ... [et al.]
by: Bashir, Muhammad 'Arif Aizat, et al.
Published: (2022)

Restaurants and hotels expenditure in Polish households of the elderly
by: Piekut Marlena
Published: (2016-03-01)

Investigating customer services in selected restaurants in the Tshwane area : an exploratory study
by: Erdis, Cindy
Published: (2010)

Investigating customer services in selected restaurants in the Tshwane area : an exploratory study
by: Erdis, Cindy
Published: (2010)

Attraction of three-star hotel through alternative entertainments / Rashidi Othman ... [et al.]
by: Othman, Rashidi, et al.
Published: (2017)

Measures to improve the quality of hotel services
by: Anca MADAR
Published: (2017-07-01)

Hotel Ratings, Service Quality, Customer Satisfaction and Loyalty: The Perception of Guests at Ethiopian Hotels.
by: Orthodox Tefera, et al.
Published: (2016-07-01)

Digitalization of the Customer Experience Management in the Hotel and Restaurant Industry
by: Chmil Hanna L., et al.
Published: (2020-08-01)

Service Quality in Restaurants: Customers’ Expectation and Customers’ Perception
by: Dushica Saneva, et al.
Published: (2018-06-01)

Tea for Well-Being: Restaurant Atmosphere and Repurchase Intention for Hotel Afternoon Tea Services
by: Shin-Yi Lin, et al.
Published: (2020-01-01)

Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision
by: Jiranyakul, Pattaraporn, et al.
Published: (2011)

Improving competitiveness of economic entities hotel business
by: O. V. Babich, et al.
Published: (2020-01-01)