How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand

How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand

Bibliographic Details
Main Authors: Pahome, Thanadon, Amorntatkul, Narat
Format: Others
Language:English
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2010
Subjects:
Service
Hotel
Restaurant
Five-senses
Sensory marketing*
Success and failure in service
Marketing activities
Perception
Learning
Atti- tude*
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12634
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spelling ndltd-UPSALLA1-oai-DiVA.org-mdh-126342013-01-08T13:50:41ZHow sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in ThailandengPahome, ThanadonAmorntatkul, NaratMälardalens högskola, Akademin för hållbar samhälls- och teknikutvecklingMälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling2010ServiceHotelRestaurantFive-sensesSensory marketing*Success and failure in serviceMarketing activitiesPerceptionLearningAtti- tude*Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12634application/pdfinfo:eu-repo/semantics/openAccess
collection NDLTD
language English
format Others
sources NDLTD
topic Service
Hotel
Restaurant
Five-senses
Sensory marketing*
Success and failure in service
Marketing activities
Perception
Learning
Atti- tude*
spellingShingle Service
Hotel
Restaurant
Five-senses
Sensory marketing*
Success and failure in service
Marketing activities
Perception
Learning
Atti- tude*
Pahome, Thanadon
Amorntatkul, Narat
How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand
author Pahome, Thanadon
Amorntatkul, Narat
author_facet Pahome, Thanadon
Amorntatkul, Narat
author_sort Pahome, Thanadon
title How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand
title_short How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand
title_full How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand
title_fullStr How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand
title_full_unstemmed How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand
title_sort how sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in thailand
publisher Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling
publishDate 2010
url http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12634
work_keys_str_mv AT pahomethanadon howsensorymarketingappliestothehotelandrestaurantindustryinordertoinfluencecustomersbehaviourinthailand
AT amorntatkulnarat howsensorymarketingappliestothehotelandrestaurantindustryinordertoinfluencecustomersbehaviourinthailand
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