LHC - Strävan efter att öka den totala kundupplevelsen

In today's society there are a lot of offers towards consumers, where they actively have to choose the most appealing offer. In order for an offer to be attractive it must add value in line with the customers demand. Also, it requires that the offer provides a sufficient level of attraction so...

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Bibliographic Details
Main Authors: Farkas, Pierre, Bodarve, Henrik
Format: Others
Language:Swedish
Published: Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12532