Grönvit Hållbarhet – En Grönvit Betydelse? : En kvalitativ och kvantitativ analys av Rögle BK:s CSR-organ Grönvit Hållbarhet påverkar sponsorernas sponsringssamarbete med klubben.

This study aims to evaluate how Rögle BK:s work with CSR affects their sponsors relation to their sponsorship cooperation.  We do this via a quantitative and qualitative analysis of the club’s sponsors. Since Rögle BK have many sponsors, we put the limit to be included in this study at 90 000 SEK in...

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Bibliographic Details
Main Authors: Multan, Filip, Trulsson, Oliver
Format: Others
Language:Swedish
Published: Malmö universitet, Malmö högskola, Institutionen Idrottsvetenskap (IDV) 2021
Subjects:
CSR
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-42914