UX method development from Usability testing with Eye tracking for E-commerce

This thesis investigates the knowledge around the field of eye tracking within e-commerce, and specifically CDON. Eyetracking is a powerful tool within usability testing and it makes us as designers see what the user is actually looking at on the screen. This paper will present the design process an...

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Bibliographic Details
Main Author: Nilsson, Madeleine
Format: Others
Language:English
Published: Malmö universitet, Fakulteten för kultur och samhälle (KS) 2018
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21842