Encouraging pro-environmental behaviour amongst Millennials in Online Communities - The role of information and goal-frames on Instagram
With the aim to reduce the effects of anthropocentric climate change and achieve a more sustainable future, promotion of sustainable individual behaviour is just as essential as driving political and economic change. As social media are experiencing growth in popularity, online communities in which...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Malmö universitet, Fakulteten för kultur och samhälle (KS)
2019
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21624 |