Barn svälter och du äter brunch : – En semiotisk och retorisk analys av sex stycken välgörenhetskampanjer

Through a rhetorical and semiotic analysis of six strategically selected charity campaigns, patterns were found in the way charities packaged and conveyed messages and stories in their campaigns. The strategies that became clear were, among other things, the use of contrasting messages and the campa...

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Bibliographic Details
Main Author: Petré, My
Format: Others
Language:Swedish
Published: Malmö universitet, Malmö högskola, Institutionen för konst, kultur och kommunikation (K3) 2020
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-18464