“Attitude is a little thing that makes a big difference” : Exploring the impact of marketing appeals on sustainable consumption
In today’s society, companies engage in sustainable efforts to lower the impact consumption has on the environment. To emphasize these efforts, companies utilize sustainable marketing to gain consumers’ attention. The advertisements used in sustainable marketing often involves marketing appeals, and...
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| Format: | Others |
| Language: | English |
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Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85642 |