"We saw it too" : Två generationers publikundersökning av de traditionella mediernas rapportering från #metoo-kampanjen

• Main Authors: Hallén Almroth, Martin, Greenberg, Sarah
• Format: Others
• Language: Swedish
• Published: Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande 2018
• Subjects: Gender; generation; focus group; sexual harassment; #metoo; media reporting; Media and Communications; Medie- och kommunikationsvetenskap
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-68766

At the end of 2017 the hashtag #metoo swept through swedish media and engaged both private households, rulers and professions in the process. This study examines two different generations to look at their similarities and differences when it comes to how they’ve reacted to the news reporting on #metoo. By using semi-structured focus groups this study has analysed these generations opinions on media reporting, generation issues and gender. The results show that there´s differences in some ways, but there’s also similarities. Both groups agree to the facts that their generation is a cause to their thoughts and beliefs in this subject, and the knowledge when it comes to social media has a huge impact in how they respond to  media reporting. The fact that the groups has grown up during different eras results in a disparity in in their values which is a factor to why they interpret the reporting differently. The older group were more critical to the reporting while the younger group meant that the ones who were portrayed in media deserved it. A similarity for both groups was the belief of that the reporting, despite how they felt about it, has affected people's way of thinking and will hopefully, according to the focus groups, lead to something good.