You won’t believe what we found out about online news! : Clickbaiting and the influence on brand trust in online news media

The internet is changing the game for traditional print media, newspapers are now forced to move onto the web. The adjustment from print to the web has created a highly competitive market for most news brands. The increasing amount of information online which is constantly being pushed on the consum...

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Bibliographic Details
Main Authors: Grandin, Ruben, Forsberg, Eric
Format: Others
Language:English
Published: Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64548