Customer Engagement in Social Commerce : A study about Facebook Brand Pages
Social commerce has raised with increased interactions between businesses and consumers on social media. Social commerce is the new phenomena which is a subset of e-commerce and lets customers engage in marketing activities led by businesses. Businesses have started to use social media to interact w...
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| Format: | Others |
| Language: | English |
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Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64328 |