A study of the chips packaging among young consumers in Sweden : From the perspective of customer satisfaction and customer’s purchase decisions

The purpose of the study is to understand the satisfaction of young customers living in Sweden for a long time with the packaging of chips and the impact of packaging on their chip purchase and to discuss corporate social responsibility in connection with environmental sustainability. In this study,...

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Bibliographic Details
Main Authors: Yang, Xi, Liu, Yifan, Zhu, Hanbing
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE) 2020
Subjects:
CSR
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-98444