| Summary: | The aim of this study was to examine whether male and female sport journalists in Sweden differ in their view of gender equality in sport editorials and how it could be achieved. Qualitative interwievs were conducted with seven men and women working as sport journalists in Sweden. The theoretical framework used are Kanter’s theory of tokenism, a theory about Suppression techniques and a Gender theory. The result shows that men and women have different perceptions of how to achieve gender equality in sport editorials. The majority of the female respondents experience the masculine culture as the reason why there is such a male dominance in the business. The male respondents experience the same issue, but claims that the male culture is not that comprehensive as before.
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