Is it game over for physical retailers? : A study on Swedish video game industry

Purpose - The purpose of this study is to extend the understanding of the business model of video game retailers using online and physical stores focusing on the impact of digital platforms on the retailing industry within the context of video game industry considering different actor’s perspectives...

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Bibliographic Details
Main Authors: Farhana, Mosarrat, Swietlicki, Daniel
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2020
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-95978