(Could you please) send me the report, now(?)! : The impact of managerial communication styles on employee engagement on ISM

Background Employee turnover is increasing and in order for companies to retain their workforce, internal marketing (IM) needs to be applied. With internal communication (IC) being seen as the key to implementing employee oriented strategies and activities to motivate employees and coordinate cross-...

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Bibliographic Details
Main Authors: Bengtsson, Nadine, Jost Auf Der Stroth, Alexander, Victor, Philip
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2020
Subjects:
ISM
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-95566