Social media marketing in B2B : Can customer engagement help increase brand awareness? A Mixed Methods Study

Social media marketing in B2B : Can customer engagement help increase brand awareness? A Mixed Methods Study

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As social media platforms are increasingly becoming more popular and a part of everyday life, Business-to-Business (B2B) marketers from different industries are realizing social media’s potential for achieving marketing purposes. However, scientific literature regarding social media usage in B2B con...

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Bibliographic Details
Main Authors: Mousa, Husam Imran, Al Daghstani, Asem, Rastegari, Mohammad
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2019
Subjects:
Brand Awareness
Business Communication
Business-to-Business (B2B)
Customer Engagement
Social Media
Social Media Marketing
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-87485

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