Fångad i en ocean av streamingtjänster- hur väljer du? : En kvalitativ intervjustudie om användarmotiv och innehållet på streamingtjänster

• Main Authors: Sköld, Emelie, Gunnerek, Lovisa
• Format: Others
• Language: Swedish
• Published: Linnéuniversitetet, Institutionen för medier och journalistik (MJ) 2019
• Subjects: Uses and Gratifications Theory; Streamed Media; Netflix; User Motives; Content; Media Use; Media and Communications; Medie- och kommunikationsvetenskap
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85592

Streamed media is becoming more and more a part of our daily lives and companies like Netflix is competing with linear television for consumers. It is hard to deny that there is a shift in the media industry and streamed media is progressing, within the last three years the number of subscribers has almost been doubled. With this in mind it is both interesting and necessary to study motives and content in users to gain a better understanding of this yet very little explored phenomenon that is streamed media. This report contains a qualitative study of motives behind the use of streamed media and how the content affects our choice of streaming service. We interviewed seven young adults between the ages of 21-26 at the Linneaus University in Kalmar. The result suggests that the user’s motives and the content depend on economy and generation factors, such as social situation and personal interests.