Jan Andersson och Pia Sundhage i spalterna : En kvantitativ innehållsanalys om representationen av svenska förbundskaptener i kvällstidningar

• Main Authors: Grusell, Victor, Ahokas, Sebastian
• Format: Others
• Language: Swedish
• Published: Linnéuniversitetet, Institutionen för medier och journalistik (MJ) 2019
• Subjects: Pia Sundhage; Jan Andersson; fotboll; VM; Svenska herrlandslaget i fotboll; Svenska damlandslaget i fotboll; SPORTExpressen; Sportbladet.; Media and Communications; Medie- och kommunikationsvetenskap
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-80006

The purpose of this study was to examine the differences as well as the similarities between the coverage and representation of the coaches of the Swedish men's national team and women's national team. The method we used for our study was quantitative content analysis. We examined 473 articles in the two Swedish tabloid newspapers Aftonbladet and Expressen. Some of the major results that we found in the study were that the representation of the coach of the men's national team were more positive than the women's coach. 76 articles about Jan Andersson, coach for the men's team were positive, while 25 articles about Pia Sundhage, coach for the women's team were positive. We also found out that the men's national team were in far more articles than the women's team. 340 articles were about the men's team and 133 articles were about the women's team.