Vit, smal och rik : En kvalitativ undersökning av hur kvinnan porträtteras i reklambilden för skönhetsprodukter.
The purpose of this thesis is to shed some light on the stereotypical ways of portraying women in advertising. The thesis studies and analyses the eventual change in the perception of the woman in pictures for advertising, but also investigates the change in the business of marketing and advertising...
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| Format: | Others |
| Language: | Swedish |
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Linnéuniversitetet, Institutionen för marknadsföring (MF)
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76541 |