External factors impacting firms marketing strategies : - A study of Swedish clean-tech firms

It is said that eco innovation is the future of Europe’s competitiveness and by that Swedish companies face an exciting opportunity within the field of clean tech. This industry is expected to continue growing worldwide but Swedish companies still have a low export rate even though they have great p...

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Bibliographic Details
Main Authors: Hedin, Mattias, Carlbrant, Thérése
Format: Others
Language:English
Published: Linnéuniversitetet, Ekonomihögskolan, ELNU 2010
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-7123