Reach Out : En studie om synkronisering som marknadsföringsverktyg i musikindustrin
The purpose with this study is to understand how the synchronizing process in the music industry works and see how it can be used as a marketing tool. The study was done through a qualitative method with an inductive approach. As previous studies on this subject are very few, the inductive approach...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-70195 |