Vem snackar i spelrummet? : En kvantitativ undersökning av Stefan Löfven och Donald Trumps mediala utrymme i Aftonbladet.

• Main Authors: Kungberg, Mimmi, Rydeberg, Amelia
• Format: Others
• Language: Swedish
• Published: Linnéuniversitetet, Institutionen för medier och journalistik (MJ) 2017
• Subjects: Globalisation; news values; Donald Trump; Stefan Löfven; Aftonbladet; Sweden; Americanization; quantitative content analysis; Media Studies; Medievetenskap
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-70036

This study aims to show how much space Donald Trump and Stefan Löfven get in the digital edition of the Swedish tabloid Aftonbladet. To investigate this, a quantitative content study was used, counting the number of articles in which they appear between January 21st 2017 and July 21st 2017. In total 967 news articles were included in the study where articles appearing in the entertainment and sports section were excluded as well as editorials and columns.   In the articles we counted the amount of words and how long the quotes of the two persons were. We also counted how many articles in which both Donald Trump and Stefan Löfven appear and how the quotes were distributed between them. To count the articles we created a coding scheme with rules for interpretation.   The result of the study was that Donald Trump appeared more frequently in the tabloid than Stefan Löfven. This tells us that Aftonbladet priorities news about Donald Trump over news about Stefan Löfven which can be explained by globalisation, which is one of the theories used in this study, along with the theory of news values. However it was also clear that procentually Stefan Löfven was quoted more than Donald Trump. This can mean that even though globalisation brings nations across the world closer to each other, the physical distance still has a factor in what news sources appear in the news media.